What Does a Tradie Lead Really Cost You?
The number that matters is cost per booked job, not cost per lead. If a lead costs you $30 and you win 1 in 3, that's $90 per booked job before you've touched the work. Drag the sliders to see your real number - and what improving your win rate is worth.
$30
30%
Your true cost per booked job
$100
Every job is carrying the cost of the leads you lost.
Rough guide: leads contacted within 5 minutes are roughly 21× more likely to be qualified than after 30 minutes (2007 MIT/InsideSales.com study) - and a video lead lets you see the job and quote before you drive out. Improve your win rate by 10 points and watch the number above drop.